Ctrl Wallet
Trusted by over 650K monthly users, Ctrl Wallet is the most powerful self-custody multi-chain wallet in crypto. I joined Ctrl in 2023 to design their new mobile app.
Challenge
Ctrl Wallet, formerly XDEFI, was rebranding to move beyond its legacy. While XDEFI had traction with crypto-native users, its outdated UI and complex UX limited broader appeal. The goal was to design a next-gen wallet from scratch — one with intuitive, modern UX/UI that could stand out in a crowded market and scale with user needs.
Process
1. Defining the Brand
I collaborated closely with renowned branding agency Le Fruit to shape Ctrl’s new identity — from logo to visual direction — ensuring the brand reflected trust, clarity, and modernity.
2. Designing the Experience
Working with the product team, we set a clear UX vision: simple, streamlined, and inspired by leading fintech apps. I designed and tested key user flows with real users, prioritizing clarity and ease of use.
3. Building the MVP
With validated designs in hand, I expanded the product into a fully functional app. Despite tight deadlines, we shipped a polished MVP that laid the foundation for Ctrl’s reimagined user experience.
Solution
Thanks to the revamped UI and streamlined UX, Ctrl Wallet quickly gained traction and earned notable industry recognition:
User Growth
Soared from ~300K weekly active users (WAU) post-launch to over 600K total users by late 2024
Market Position & Reach
Became one of the top five multi‑ecosystem wallets globally,
Secured a 4.8‑star rating on the Chrome Store (650+ reviews), and 5 star rating on the App store
Takeaway
By leading the redesign of Ctrl Wallet’s user experience, I helped redefine what a crypto wallet could feel like — intuitive, accessible, and as seamless as the best fintech apps. My work contributed to a shift in how users interact with multi-chain tools, lowering the barrier to entry for everyday users and improving engagement across the board.
The result was more than just a better product — it was a measurable leap in user growth, retention, and market recognition. This project demonstrated how thoughtful design can drive adoption, shape brand perception, and deliver real business value in even the most complex technical spaces.